Mover Program: social development by encouraging entrepreneurship and professional training

Mover Program: social development by encouraging entrepreneurship and professional training

The Mover Program had the challenge of ensuring that Anglo American’s Human Resources sector was able to mobilize 3 thousand workers in 1 year. In addition, the idea was to relocate 1,200 high school students to the Minas-Rio project jobs, which should be filled with local labor.

Part of this workforce, focused on specific mining activities, should be trained through courses held by SENAI. However, the number of interested parties mobilized was small and most of the students abandoned the course before its completion, or were unable to follow it, due to accumulated learning deficits.

In addition to this context is an apprehension of the peaceful local community caused by the intense social movement of thousands of construction workers, occupying hotels, inns, houses, and boosting the infrastructure of trade and services in a disorderly manner.

Professional qualification resulted in the occupation of better work positions, increased income and the development of local suppliers, through face-to-face and distance activities.

The challenge, therefore, was to mobilize the target audience, ensure pedagogical reinforcement and engagement in SENAI courses and, at the same time, empower the population, mostly rural, to occupy the open spaces for the provision of services and products to the mining company. and to supply the demand generated by the new social dynamics.

As a solution, a social network for local development was created with educational actions aimed at attracting and qualifying potential local workers and entrepreneurs. The project was supported by an itinerant unit mounted on a bus (Mover Bus), equipped with 16 computers and internet access. Through it, it was possible to provide courses with a focus on digital inclusion, entrepreneurship, professionalization and reinforcement in the Portuguese language and mathematics disciplines.

A large census survey was carried out, surveying the main demands for knowledge and income generation potential of the municipalities affected by the project (Conceição do Mato Dentro, Dom Joaquim and Alvorada de Minas), guiding the choice of courses and the logistics of itinerant activities.

Applied resources

  • Applied resources
  • Supplier Qualification
  • Training and qualification of labor
  • Social training for the management and control of local projects
  • Relationship with communities
Technical sheet

Business Sector: Public Management

Location: Minas Gerais

Period: 2013 - 2015

Client: Anglo American

Scope: Population between 19 and 33 years old, living in the municipalities of Conceição do Mato Dentro, Alvorada de Minas and Dom Joaquim/MG, with special attention to women and people with disabilities.

Goal: Qualify residents to occupy 3,000 positions in the Minas-Rio enterprise, improve the quality of services and commerce in Conceição do Mato Dentro and reduce the dropout rate of SENAI courses aimed at training labor for mining.

Results: Improvement of community relations with the enterprise, increase of the participants' self-esteem, professional qualification, digital inclusion of residents of rural communities and small urban communities, integration of social projects via digital platform (supplier training, school support, support for entrepreneurship); social integration with a focus on entrepreneurship.

Solutions related to this case:

Words by who took part

Aspas
Everything you learn is your heritage. Nobody takes it away. So, learning new things is always good. In my case, I didn't even know how to turn on a computer.
Ronan Pimenta
RESIDENT OF CONCEIÇÃO DO MATO DENTRO
MINAS GERAIS
Ronan Pimenta
RESIDENT OF CONCEIÇÃO DO MATO DENTRO
MINAS GERAIS
Aspas
The Mover Program has opened horizons of opportunities. The simple fact of having an e-mail and being able to communicate in the digital world was liberating for many people who were territorially isolated.
Jussara Couto COMMERCIAL MANAGER
Jussara Couto
COMMERCIAL MANAGER
MINAS GERAIS
Jussara Couto COMMERCIAL MANAGER
Jussara Couto
COMMERCIAL MANAGER
MINAS GERAIS

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