Socio-environmental diagnosis of enterprises in neighborhoods of São Paulo-SP

Socio-environmental diagnosis of enterprises in neighborhoods of São Paulo-SP

The construction of four projects located in the neighborhoods of Vila Mariana and Saúde, in Greater São Paulo, affected the quality of life in the neighborhood. The emission of noise, traffic in heavy vehicles and questions about the safety and depreciation of the properties in the surrounding areas generated uncertainties that led to conflicts with local residents.

Synergia was responsible for carrying out a socio-environmental diagnosis that integrated the mapping and characterization of the territorial dynamics, the urban, social and environmental values recognized by the neighborhood. From the deepening of issues such as public security, transportation, education, health, demography and access to services, it was possible to understand the needs of the neighborhood.

The diagnostic methodology, which initially took place in a single project, was replicated by the client in several other works in the real estate sector, due to the good results obtained.

The survey of the socio-cultural and economic profile of the surrounding community, and their perception of the developments, enabled the establishment of dialogue and a relationship of trust with the community.

The diagnosis indicated guidelines and strategies for the Social Investment Program to be defined by the entrepreneurs, identifying the prioritized social demands. Through it, it was also possible to offer recommendations for the Communication Plan for housing projects, with the objective of establishing harmony between residents and the enterprise.

Applied resources

  • Studies and diagnostics
  • Graphic, audiovisual and multimedia creation and production
  • Quantitative and qualitative research Graphic, audiovisual and multimedia creation and production
  • Evaluation of socioeconomic and environmental impacts
  • Stakeholders Mapping
  • Mediation and conflict management
Technical sheet

Business Sector: Infrastructure

Location: São Paulo

Period: 2013

Client: Odebrecht

Scope: Vila Mariana and Saúde neighborhoods, in the city of São Paulo/SP.

Goal: Minimize conflicts between the real estate enterprise and residents of the region.

Results: Establishment of harmonious relations between the enterprise and the residents of the region, during the construction phase; communicating construction problems to residents; reduction of neighborhood conflicts.

Solutions related to this case:

Words by who took part

Aspas
From the neighborhood profile were defined the processes and machinery that would be used in the work, thus reducing conflicts between the enterprise and the neighborhood.
Marcileia Toledo PROJECT MANAGER
Marcileia Toledo
PROJECT MANAGER
SÃO PAULO
Marcileia Toledo PROJECT MANAGER
Marcileia Toledo
PROJECT MANAGER
SÃO PAULO

Learn more about Synergia

Sign up and receive our news.

    Synergia is concerned about the use of your personal data and these will be kept secure and confidential, in accordance with the General Data Protection Law (LGPD). For more information, see our privacy statement.

    Project gallery

    Our Cases

    Projects reflecting our culture of excellence, integrity and transparency.