Synergia is a finalist for the Diversity in Practice Award with the case “Diversity and Inclusion in Communication – Women’s Month and LGBTQIAP+ Pride Month Campaigns

Posted in: 10/18/2022

Synergia Socioambiental is one of the 5 finalists in the Inclusive Communication category of the Diversity in Practice Award . With the case “ Diversity and Inclusion in Communication – Women’s Month and LGBTQIAP+ Pride Month Campaigns ”, Synergia competes with public and private companies that are a reference in diversity and inclusion in Brazil.

The winning practices will be announced live during the Diversity in Practice Summit , a completely free digital event – ​​taking place on October 18th, 19th and 20th . The event, which aims to inspire, train and mobilize more companies to create possible and sustainable inclusion actions , is promoted by Blend Edu, the main HRtech and ESGtech specializing in diversity and inclusion in Brazil.

Diversity in Practice Award
Diversity in Practice Summit, a completely free digital event, on the 18th, 19th and 20th of October. Image: Reproduction Diversity in Practice Summit

In its second edition, the Diversity in Practice Summit is already considered the largest digital diversity and inclusion event in Brazil and, according to the organization, had more than 280 registered practices . In addition to these, more than 2,370 nominations were registered in the Top of Mind #DiversidadeEmPrática category , a popular vote held in partnership with Quebrando o Tabu to indicate reference companies in Diversity and Inclusion.

A group of specialists in diversity, ESG, HR and management was responsible for analyzing and selecting the submitted practices. In addition to popular voting, the award had 8 thematic categories :

  • Inclusive Leadership
  • Inclusive Culture
  • Representativeness
  • Education and Empowerment
  • Accessible and inclusive infrastructure and processes
  • Inclusive Communication
  • Inclusive Business
  • Internal structure

In addition to Synergia Consultoria, among the finalists are companies such as ACCamargo Cancer Center, Accenture, Alicerce Educação, Americanas SA, Atento Brasil SA, Bayer, Cielo SA, Copastur, Creditas, Dasa, Grupo Dreamers, Hospital Israelita Albert Einstein, iFood, L’ Oréal Brasil, Mondelez, Movile, Nubank, Oi, Rock Content, Shell Brasil Petróleo, Solar Coca-Cola, TIM Brasil, Z1 and Zoop Tecnologia e Meios de Pagamentos SA.

Case “Diversity and Inclusion in Communication – Women’s Month and LGBTQIAP+ Pride Month Campaigns”

One of the 5 finalists of the Diversity in Practice Award, in the Inclusive Communication category, the case “ Diversity and Inclusion in Communication – Women’s Month and LGBTQIAP+ Pride Month Campaigns ” addresses the work that has been carried out by the company for some time and has gained prominence in the last years.

The thematic (practical) campaigns addressed were:

  • Synergia Women’s Month Campaigns: implemented in March 2021 and March 2022;
  • LGBTQIAP+ Pride Month Campaign: implemented in June 2022.

Synergia has invested heavily in communication that reflects its values ​​of diversity , representativeness and inclusion . The company seeks to consider intersectionalities in all its approaches. In this way, the contents bring not only the issue of women, but also the issue of black women, LGBTQIAP+, PCD women, among others.

This approach also applies to various themes, such as the issue of inclusion of the indigenous population , riverside populations , black people , people with disabilities , and all publics considered vulnerable and/or minorized.

The Synergia Women’s Month Campaigns (2021 and 2022) and the LGBTQIAP+ Pride Month 2022 were innovative in structuring the approach to orienting communication , based on inclusive, non-sexist, anti-racist and non-empowering language .

Thematic campaigns aimed to provoke reflection and inform based on legitimate and current guidelines related to Diversity and Inclusion issues.

With a focus on the fight for human rights , they were able to engage the public against femicide , guiding and raising awareness of how the culture of patriarchy works , and against LGBTphobia . In addition, they were able to advise on how we can combat cultural addictions and daily prejudices that are not always noticed in our speeches and behavior.

The selected campaigns included and brought representation of trans women, people from the LGBTQIAP+ community, people in situations of social vulnerability, praising and reinforcing the value of Respect for Diversity of Synergia Socioambiental.

Synergia Women’s Month Campaigns (2021 and 2022)

The 2021 Synergia Women’s Month campaign addressed current and important topics for gender equality , including violence against women (and its increase during the pandemic), women’s work on the front lines of coping with covid-19, the representativeness in politics, visibility and recognition in science during the pandemic period.

Photo: Agustin Marcarian/Reuters
Synergia 2021 Women’s Month Campaign. Photo: Agustin Marcarian/Reuters

In the Synergia 2022 Women’s Month campaign , the company brought up the issue of social mobility – mainly represented by women from less privileged social classes – who are more prone to using public transport and the problems caused by the lack of adequate mobility and safety conditions . When addressing the issue of violence against women , the campaign brings data that demonstrate that the main victims are black and poor women.

Synergia 2022 Women's Month Campaign Diversity in Practice Award
Synergia 2022 Women’s Month Campaign. Image: Synergia

The campaign carried out in 2022, in its fourth edition in honor of women, showed even greater growth in efforts and actions dedicated to Women’s Month. Departing from the Legacies theme , and highlighting what each woman contributes to the world and what she reaps from what was built by many others , the campaign addressed themes such as female mobility, women’s participation in agriculture, the influence of gender in housing and sustainability issues, participation in the labor market and in politics, among others.

The campaign had the participation of external guests and interviews with testimonials from women collaborators and residents of communities where we operate with projects. And, to close the actions of the month, we held the Live “ Incentive to equity and female entrepreneurship | Synergia Women’s Month 2022 ”, with the participation of Maria Albuquerque , founder and CEO of Synergia Consultoria, and Andrea Alvares , then Vice President of Brand, Innovation, Internationalization and Sustainability at Natura.

LGBTQIAP+ 2022 Pride Month Campaign

In the campaign that brought the main social issues experienced by the LGBTQIAP+ population , mostly caused by prejudice and the lack of public protection and support policies, the company demonstrated that social vulnerability is striking in this group.

The campaign carried out in celebration of LGBTQIAP+ Pride Month is in its second edition. The action brought participants from social programs of the Government of São Paulo to the discussion, including the vulnerable population assisted by Casa Florescer .

Diversity in Practice Award Conversation Wheel LGBTQIAP+ Pride Month
LGBTQIAP+ Pride Month Campaign had a Conversation Wheel for employees, in addition to external actions. Image: Synergy

And, for the first time, we have the participation of an influencer: Rafael Ventura – actor, singer, award-winning director, presenter on Band TV and LGBTQIAP+ activist. The video produced for social media addresses the issue of how some companies only remember LGBTQIAP+ people during commemorative dates.

The great external reach made possible by the partnership, favored the company to take its values ​​and purposes to more people, partners and other institutions. The campaign also had another post, which brought data on violence against LGBTQIAP+ people and described each group represented by the acronym LGBTQIAP+.

SDG10 – Reduced inequalities
SDG5 – Gender equality

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