Empowerment and social communication

Empowerment and social communication

The empowerment project carried out by Synergia sought to ensure the involvement of the remaining neighboring population and residents of the neighborhoods benefited by the construction of the Várzeas do Tietê Park (PVT) in the appropriation of the new spaces.

The program, run since 2011 by the Department of Water and Electricity (DAEE) of São Paulo, aimed at purposes such as:

  • Recovery of floodplain function in rainwater retention;
  • Preservation of areas still unoccupied;
  • Removing homes from risk areas;
  • Demolition of irregular buildings;
  • Installation of parks and leisure areas, with road structures, bike paths and courts;
  • Native reforestation, among other actions.

Our mission was to promote social empowerment so that the population benefited from appropriating leisure equipment, contributing to the sustainability of the project and promoting further improvements for the region.

Synergia planned and executed a participatory construction model for the management of public spaces, using mobilization and social organization strategies. A communication strategy was also implemented that aimed not only at the population directly benefited by the works of the first stage of the program, but at all stakeholders.

Dozens of participatory workshops were held. In them, the community had the opportunity to share their understanding of the project, express their expectations of territorial transformation and define their contributions and responsibilities for achieving the expected changes, establishing an effective social pact. Thus, GAO – Operation Support Group was created, formed by volunteer residents, to ensure that social commitments were fulfilled.

For Miriam Armelin, Synergia’s project coordinator, one of the most interesting points of the project was to note the consistency of the work done and its results, which already guarantee positive effects in the community. “It is a job that continues even after Synergia left the project, through the learning that was created during the process. The groups of residents were formed for this relationship with the public authorities and encouraged to have autonomy in relation to the government, through the transmission of strategies for creating events, community articulation and others”, she says.

Applied resources

  • Environmental education
  • Graphic, audiovisual and multimedia creation and production
  • Communication Plan
  • Communication, monitoring and monitoring of stakeholders
  • Relationship with communities
  • Participatory local management
Technical sheet

Business Sector: Infrastructure

Location: São Paulo

Period: 2018 - 2019

Client: São Paulo State Department of Water and Electricity (DAEE) Partner: Inter-American Development Bank (BID)

Scope: East zone of São Paulo / SP

Goal: Recover and protect the Tietê River floodplains.

Results: Ownership of the population on the new built spaces; emergence of a new territorial identity; community commitment to the preservation and sustainability of urban intervention.

Solutions related to this case:

Words by who took part

Aspas
The GAO (Operation Support Group) is a group of committed, volunteer people who have grasped an idea that was to take care of the park, make it all that it has turned today and bring the community's gaze to that place.
Valquíria Menezes da Silva
JARDIM BIACICA RESIDENT
SÃO PAULO
Valquíria Menezes da Silva
JARDIM BIACICA RESIDENT
SÃO PAULO
Aspas
The groups of residents were formed for this relationship with public power and encouraged to have autonomy from the government, through the transmission of strategies for creating events, community articulation and other actions.
Miriam Armelin PROJECT COORDINATOR
Miriam Armelin
PROJECT COORDINATOR
SÃO PAULO
Miriam Armelin PROJECT COORDINATOR
Miriam Armelin
PROJECT COORDINATOR
SÃO PAULO

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